Digital Advertising
Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video.
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Search advertising
Search ads, also called search engine marketing (SEM), appear in search engine results pages (SERPs). These are typically text ads that appear above or alongside organic search results.
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Display advertising
Display ads are online ads that use text and visual elements, such as an image or animation, and can appear on websites, apps, and devices. They appear in or alongside the content of a website.
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Online video advertising
Online video ads are ads that use a video format. Out-stream video ads appear in places similar to display ads: on websites, apps, and devices. In-stream video ads appear before, during, or after video content.
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Streaming media advertising
Also known as over-the-top (OTT), these are a specific type of video ad that appears in streaming media content delivered over the Internet without satellite or cable.
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Audio advertising
In the context of digital advertising, audio ads are ads that play before, during, or after online audio content, such as streaming music or podcasts.
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Social media advertising
Social media ads appear in social media platforms, such as Twitter or LinkedIn.